{"id":4620,"date":"2023-08-15T14:16:57","date_gmt":"2023-08-15T17:16:57","guid":{"rendered":"https:\/\/itnext.com.br\/portal\/?p=4620"},"modified":"2023-08-17T10:13:04","modified_gmt":"2023-08-17T13:13:04","slug":"gestao-baseada-em-dados","status":"publish","type":"post","link":"https:\/\/itnext.com.br\/portal\/gestao-baseada-em-dados\/","title":{"rendered":"Gest\u00e3o baseada em Dados"},"content":{"rendered":"<p>Considerado por muitos o pai do controle de qualidade moderno, <strong>William Edwards Deming (1900-1993)<\/strong> escreveu no ano de 1950 a seguinte frase:<\/p>\n<p>\u201cN\u00e3o se gerencia o que n\u00e3o se mede, n\u00e3o se mede o que n\u00e3o se define, n\u00e3o se define o que n\u00e3o se entende, e n\u00e3o h\u00e1 sucesso no que n\u00e3o se gerencia\u201d W. Deming (1950)<\/p>\n<p>Sob essa perspectiva utilizando o modelo \u201cCiclo de Shewhart\u201d ou como mundialmente conhecido por <strong>Ciclo PDCA<\/strong>, Deming, revolucionou o mercado japon\u00eas no per\u00edodo p\u00f3s segunda guerra mundial, auxiliando altos executivos a melhorar projetos, ter qualidade nos produtos, testes e vendas. Trazendo m\u00e9todos inovadores como an\u00e1lises estat\u00edsticas, variantes e testes de hip\u00f3tese, ajudou a tornar a ind\u00fastria japonesa em uma not\u00f3ria refer\u00eancia de qualidade e inova\u00e7\u00e3o at\u00e9 os dias atuais.<\/p>\n<p>O que fica claro, \u00e9 que as contribui\u00e7\u00f5es de Deming, foram poss\u00edveis gra\u00e7as a correta aplica\u00e7\u00e3o de modelos de planejamento e met\u00f3dica an\u00e1lise de dados. Usar m\u00e9tricas e indicadores bem definidos e ter ferramentas de coleta, aferi\u00e7\u00e3o e controle de informa\u00e7\u00f5es \u00e9 o que torna poss\u00edvel aos tomadores de decis\u00e3o gerenciar, medir e definir onde recursos e esfor\u00e7os devem ser direcionados.<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cN\u00e3o se gerencia o que n\u00e3o se mede, n\u00e3o se mede o que n\u00e3o se define, n\u00e3o se define o que n\u00e3o se entende, e n\u00e3o h\u00e1 sucesso no que n\u00e3o se gerencia\u201d<\/p>\n<\/blockquote>\n<p>Com o passar do tempo e o advento das tecnologias modernas, houve mudan\u00e7as que tornaram ainda mais desafiadoras as tarefas de gera\u00e7\u00e3o, coleta e an\u00e1lise de dados. Uma vez que os mercados se tornaram globais e o volume de informa\u00e7\u00f5es cresceu de forma exponencial num contexto globalizado, onde o mercado se ajusta para padr\u00f5es de internacionaliza\u00e7\u00e3o de produtos, cultura, economia, pol\u00edtica e sociedade num contexto geral.<\/p>\n<p>No aux\u00edlio dessa dif\u00edcil tarefa, executivos e decisores de maneira geral tem dispon\u00edveis v\u00e1rias op\u00e7\u00f5es de metodologias e ferramentas, para suprir a necessidade de maior controle no planejamento, execu\u00e7\u00e3o, checagem, e tomada de decis\u00e3o. Gerando cada vez mais volumes de dados relativos \u00e0 produ\u00e7\u00e3o, armazenagem, vendas, transporte, clientes, mercados, fornecedores, concorrentes etc. Correlacionar essa quantidade massiva de dados \u00e9 primordial para gerir as corpora\u00e7\u00f5es modernas em qualquer segmento.<\/p>\n<p>Por consequ\u00eancia, \u00e9 de extrema import\u00e2ncia escolher as metodologias e ferramentas corretas para o planejamento, gest\u00e3o, operacionaliza\u00e7\u00e3o, an\u00e1lise de dados e indicadores, como diferencial mercadol\u00f3gico e a correta leitura do que ocorre interna e externamente a corpora\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marcus Vin\u00edcius Batista da Silva<br \/>\n<\/strong>S\u00f3cio Fundador da ITnext Solu\u00e7\u00f5es em Tecnologia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Considerado por muitos o pai do controle de qualidade moderno, William Edwards Deming (1900-1993) escreveu no ano de 1950 a seguinte frase: \u201cN\u00e3o se gerencia o que n\u00e3o se mede, n\u00e3o se mede o que n\u00e3o se define, n\u00e3o se define o que n\u00e3o se entende, e n\u00e3o h\u00e1 sucesso no que n\u00e3o se gerencia\u201d [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[47,48,46,49],"class_list":["post-4620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-analise-de-dados","tag-ciclo-pdca","tag-gestao","tag-gestao-de-dados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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